TAAJ

Category:

BRANDING

Client:

PERSONAL

Duration:

2 MONTHS

Category:

BRANDING

Client:

PERSONAL

Duration:

2 MONTHS

Category:

BRANDING

Client:

PERSONAL

Duration:

2 MONTHS

Taj Hotels has been a symbol of Indian hospitality for 116 years.

They are known for their excellence, customer service, and warmth.

Despite never having major modernizations or branding changes, they are now considering embarking on such a journey.

(MY TEAM)

Sakshi Bhandari

Sushrut Kamthe

Sakshi Bhandari

Sushrut Kamthe

(MY ROAL IN THE TEAM)

Lead Designer
Management

Research
Posters and Borchers

Color and Typography
Mockups and collaboration

Lead Designer
Management

Research
Posters and Borchers

Color and Typography
Mockups and collaboration

(MY LOGO EXPLORATIONS)

(MY TEAM LOGO EXPLORATIONS)

(ABOUT THE LOGO )

Diamonds and Luxury: Connecting the logo's diamonds to luxury aligns well with the brand's image.

Negative Space "T": This is a creative interpretation that adds another layer of meaning.

Balance and Shapes: You've effectively identified the logo's balanced composition and interpreted it as representing the balance between tradition and modernity.

Uniqueness and Authenticity: Using the shapes to represent the brand's uniqueness in various aspects is a clever way to analyze the logo.

Openness and Welcoming: You've identified how the shapes towards the ends could symbolize openness and hospitality.

Diamonds and Luxury

Connecting the logo's diamonds to luxury aligns well with the brand's image.

Negative Space "T"

This is a creative interpretation that adds another layer of meaning.

Balance and Shapes

You've effectively identified the logo's balanced composition and interpreted it as representing the balance between tradition and modernity.

Uniqueness and Authenticity

Using the shapes to represent the brand's uniqueness in various aspects is a clever way to analyze the logo.

Openness and Welcoming

You've identified how the shapes towards the ends could symbolize openness and hospitality.

Diamonds & Luxury: A perfect fit, reinforcing the brand's high-end image.
Hidden "T": Adds depth and a subtle twist.
Balanced Shapes: Reflect a blend of tradition and modernity.
Unique & Welcoming: The shapes hint at the brand's individuality and inclusivity.

(COLOUR SIGNIFICANCE)

TAAJ GOLD, our brand's color, reflects India's rich heritage of gold and its use in architecture. It embodies luxury, royalty, and success, while also inspiring and uplifting with its warm, golden hue. This color perfectly captures the essence of our brand

RGB 203,161,62
CMYK 21,35,89,1
#CBA13E

(FONT USED )

Inspired by Roman inscriptions, the Trajan font boasts elegant curves and works flawlessly in uppercase. Designed for clarity and impact, it exudes elegance and is often seen in titles and even presidential campaigns.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

The logo is used on any surface for printing purposes like Business cards , uniforms , t-shirts , gift boxes, etc.

FOR printing purposes like Business cards , uniforms , t-shirts , gift boxes, etc.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

The logo can only be used at places where there is any kind of engraving needed like paper (cards, boxes) metal ,wood ,glass etc.

FOR engraving needed like paper (cards, boxes) metal ,wood ,glass etc.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

The logo should not be skewed, tilt or scale-out of proportions.
do not change the format of the logo.
Do not change the color or use any filter or any kind of pictogram over the logo.
Do not change the scale of the diamond or miss any part of the logo.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.